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Drive Quality Leads with Influencer Marketing

Drive Quality Leads with Influencer Marketing

When people hop online to research a product they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information can make it difficult for a brand to get their product or service in front of a potential customer. It’s a competitive space but the reward for winning a customer’s first purchase can be huge. Numerous studies have shown that if a brand or company can get their product or service to a customer first, that customer tends to be loyal towards that particular brand for a lifetime...

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5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

Marketing has been around for ages. It’s the strategic tactic that companies use to reach a large population and grow their businesses. A few years ago, one of the most effective marketing was believed to be celebrity endorsements because the public trusted certain people and if a celebrity used a product, it must have been great...

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How Taco Bell is Killing it with Social Media Marketing

How Taco Bell is Killing it with Social Media Marketing

Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to prove themselves as leaders in the world of social media marketing...

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How to Drive Event Engagement Using Social Media

How to Drive Event Engagement Using Social Media

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement...

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Pitfalls of Influencer Marketing and How To Avoid Them

Pitfalls of Influencer Marketing and How To Avoid Them

Influencer marketing involves marketing products and services through people who have are able to influence the thoughts and behavior of other people. This market influence generally stems from an individual's expertise, popularity, or reputation. Influence can come from a broad range of places, such as a person, group, brand, or place. Influencer marketing is not a new concept, although social media has changed the way products and brands are marketed...

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Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram took a step towards making the world a better place and helping those in need when they announced the launch of their newest campaign on Good Morning America this week, which addresses mental health issues...

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The Official Roadmap to Influencer Marketing

The Official Roadmap to Influencer Marketing

Influencer marketing has shown a significant increase compared to other types of marketing today. The rise of social media is impacting the way brands choose to market themselves. The following are 12 steps that companies should follow in order to successfully carry out an influencer marketing campaign...

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Video Marketing 101: Every Platform Is Going Video

Video Marketing 101: Every Platform Is Going Video

Video content is seeing massive gains in popularity. Facebook and Instagram have made HUGE changes to their platforms to compete with Snapchat and YouTube in the online video space. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios...

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Influencer Marketing 101: Powerful Trends

Influencer Marketing 101: Powerful Trends

Influencer marketing involves marketing products and services through those who have an effect over the things other people buy. This market influence generally stems from an individual's expertise, popularity, or reputation. Influence can come from a broad range of places, such as a person, group, celebrity, brand, or place...

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How Oreo Dominated Social Media With The “Dunk Challenge”

How Oreo Dominated Social Media With The Dunk Challenge

Oreo recently reaped huge rewards when they got the public participating in a fun and trendy ad campaign on social media...

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5 Ways To Get The Most Out Of Video Influencer Marketing

5 Ways To Get The Most Out Of Video Influencer Marketing

Video content has proved itself to be a surefire way to accelerate influencer status. The popularity of social video platforms has only continued to rise, which has prompted many businesses to market through the medium...

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6 Tips for More Effective Influencer Marketing

6 Tips for More Effective Influencer Marketing

Influencer marketing has proven itself to be one of the most effective ways to reach a targeted audience and drive brand awareness. People are exposed to an overwhelming influx of advertisements daily, and with the rise of ad-blocking software, consumers are tuning out traditional marketing techniques...

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The ROI of Influencer Marketing

The ROI of Influencer Marketing

Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer...

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4 Steps To Successful Influencer Marketing

4 Steps To Successful Influencer Marketing

Simply engaging influencers to create and distribute original content isn’t enough. Brands hoping to utilize social media for business purposes are hip to the concept of influencer marketing by now. Although influencer marketing isn’t a new concept by any stretch, in its newest form influencer marketing has seen brands working with popular social media users to create content that appears directly in the users channel and is broadcast to their audience of up to millions of engaged fans and followers...

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Influencer Marketing: PR in Today's Digital World

Influencer Marketing: PR in Today's Digital World

Reaching your audience is crucial if you want online marketing to work for you. Knowing how to reach your audience and encourage them to buy your product or service is the key to the whole process. This is where harnessing the power of influencer marketing can make all the difference...

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The Most Powerful Trends that Influence Consumers

The Most Powerful Trends that Influence Consumers

There's no stopping the digital drive that our world is experiencing. New technologies are being developed every second, each affecting consumers in a different way. Although there's no way of knowing for certain without trial and error which ones will influence your customers most, here are some areas to consider...

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