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5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

Marketing has been around for ages. It’s the strategic tactic that companies use to reach a large population and grow their businesses. A few years ago, one of the most effective marketing was believed to be celebrity endorsements because the public trusted certain people and if a celebrity used a product, it must have been great...

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Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram took a step towards making the world a better place and helping those in need when they announced the launch of their newest campaign on Good Morning America this week, which addresses mental health issues...

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Snapchat Is Now Following Facebook’s Lead

Snapchat Is Now Following Facebook’s Lead

Snapchat has completely evolved from being solely a person-to-person photo sharing platform. The app has amassed over 160 million daily active users, achieved by introducing a number of unique features including filters and stories. Snapchat’s popularity inevitably caught the attention of competitors like Facebook and Instagram who have borrowed the app’s key features and integrated them into their platforms...

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How Companies Like Coca Cola and Lego Use Short Videos to Grow Their Brands and Impact Their Audiences

How Companies Like Coca Cola and Lego Use Short Videos to Grow Their Brands and Impact Their Audiences

Short video content produced by brands and social media influencers is the fastest growing trend in marketing today. Short videos help brands like Coca Cola, Lego, Red Bull and millions of other businesses grow their brand awareness while increasing sales and consumer loyalty. through channels such as YouTube, Instagram, Facebook...

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5 Key Lessons from the United Airlines PR Disaster

5 Key Lessons from the United Airlines PR Disaster

When video footage surfaced late Sunday evening of a non-threatening United Airlines passenger being violently ripped out of his seat against his will in order to make room for a crew member to return home, United CEO Oscar Munoz and his team of PR experts should have been carefully planning every word of their apology...

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How To Create Engaging Content People Will Share

How To Create Engaging Content People Will Share

It is no secret that solid, engaging content can be a very powerful tool, yet often it is difficult to create. A single blog post can transform an online business, generating thousands of views and comments from engaged and interested people. Every one of these people has the potential to become a customer; so the pursuit of viral content marketing is more important than ever...

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3 Winning Content Marketing Tips

3 Winning Content Marketing Tips

Engaging your user in the right way in order to generate more leads and ultimately grow your revenues doesn’t have to be expensive or complicated. These expert tips prove that a quick copywriting tweak can seriously boost your sales - without costing you anything. My colleague, Joseph Chklovski, and I co-wrote this article about what we find to be most effective...

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