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Case Study: How Kraft Heinz Combined Video Ads With Influencer Marketing to Drive Mac & Cheese Sales

Case Study: How Kraft Heinz Combined Video Ads With Influencer Marketing to Drive Mac & Cheese Sales

How does a clever video marketing campaign and strong influencer marketing partnership help boost sales? Just ask Michelle St. Jacques, Kraft Heinz’s Head of Brand & Innovation. In 2017, Kraft Heinz launched a marketing campaign that garnered over 4.5 million views, over 70 million social media impressions, and over 750,000 likes, comments, and retweets in a mere nine days....

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Drive Quality Leads with Influencer Marketing

Drive Quality Leads with Influencer Marketing

When people hop online to research a product they are interested in buying, they are often met with an overwhelming, and sometimes confusing, amount of information. All that information can make it difficult for a brand to get their product or service in front of a potential customer. It’s a competitive space but the reward for winning a customer’s first purchase can be huge. Numerous studies have shown that if a brand or company can get their product or service to a customer first, that customer tends to be loyal towards that particular brand for a lifetime...

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5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

5 Reasons Why Influencer Marketing is the Most Effective Marketing Tool

Marketing has been around for ages. It’s the strategic tactic that companies use to reach a large population and grow their businesses. A few years ago, one of the most effective marketing was believed to be celebrity endorsements because the public trusted certain people and if a celebrity used a product, it must have been great...

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How Taco Bell is Killing it with Social Media Marketing

How Taco Bell is Killing it with Social Media Marketing

Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to prove themselves as leaders in the world of social media marketing...

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How to Drive Event Engagement Using Social Media

How to Drive Event Engagement Using Social Media

Summer has solidified its place as the season for hosting events, which makes it important to make sure you’re utilizing social media management to the fullest extent. Social media has changed not only how events are promoted, but also how attendees engage with the brands and influencers at play. Creating a conversation between the event and the attendees is a crucial step to guarantee utmost attendance, hype, and engagement...

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How to Build Your Instagram Following Organically

How to Build Your Instagram Following Organically

Instagram is a platform used by everyday ordinary people as well as businesses big and small. If you’re trying to build a brand for yourself or your company, it is very important to be distinctive as a high quality content producer. Here are a few tips and tricks that will allow your brand to bloom organically and help in growing your audience with more followers. This will help you reach more of your target audience...

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Pitfalls of Influencer Marketing and How To Avoid Them

Pitfalls of Influencer Marketing and How To Avoid Them

Influencer marketing involves marketing products and services through people who have are able to influence the thoughts and behavior of other people. This market influence generally stems from an individual's expertise, popularity, or reputation. Influence can come from a broad range of places, such as a person, group, brand, or place. Influencer marketing is not a new concept, although social media has changed the way products and brands are marketed...

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3 Secret Facebook Features Businesses Don’t Know

3 Secret Facebook Features Businesses Don’t Know

Businesses should always know the latest marketing features and how to use them in order to have a competitive edge. Facebook has a lot of features that most businesses still do not know about. The following are three features on Facebook that businesses should take advantage of for their marketing initiatives in order to take them to the next level...

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Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram’s #HereForYou Campaign Promotes Mental Health Awareness

Instagram took a step towards making the world a better place and helping those in need when they announced the launch of their newest campaign on Good Morning America this week, which addresses mental health issues...

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Facebook Launching Original Video Content Streaming

Facebook Launching Original Video Content Streaming

Facebook is ready to compete with Netflix, as the social media giant announced that they are the latest company to tap into original video content streaming. This is no surprise, as Facebook has repeatedly said that video is a large focus for the company...

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The Official Roadmap to Influencer Marketing

The Official Roadmap to Influencer Marketing

Influencer marketing has shown a significant increase compared to other types of marketing today. The rise of social media is impacting the way brands choose to market themselves. The following are 12 steps that companies should follow in order to successfully carry out an influencer marketing campaign...

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Snapchat Is Now Following Facebook’s Lead

Snapchat Is Now Following Facebook’s Lead

Snapchat has completely evolved from being solely a person-to-person photo sharing platform. The app has amassed over 160 million daily active users, achieved by introducing a number of unique features including filters and stories. Snapchat’s popularity inevitably caught the attention of competitors like Facebook and Instagram who have borrowed the app’s key features and integrated them into their platforms...

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Video Marketing 101: Every Platform Is Going Video

Video Marketing 101: Every Platform Is Going Video

Video content is seeing massive gains in popularity. Facebook and Instagram have made HUGE changes to their platforms to compete with Snapchat and YouTube in the online video space. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios...

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What Lies Ahead For Social Media Marketing

What Lies Ahead For Social Media Marketing

The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward...

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10 Common Paid Facebook Advertising Mistakes Companies Make

10 Common Paid Facebook Advertising Mistakes Companies Make

Facebook has dominated the social network scene worldwide, which makes it no surprise that the platform has become a rich source for advertising. In a span of just four years, Facebook ad revenue jumped from under $2 billion in 2010 to $26.8 billion in 2016, according to Statista...

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7 Free Social Media Tools You Need To Start Using

7 Free Social Media Tools You Need To Start Using

Social media, specifically influencer marketing, has seen a giant rise in popularity amongst companies for its huge success in reaching audiences never before imagined with traditional marketing strategies. Here are the 10 most cutting edge online, social media and influencer marketing trends that marketers should explore...

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Top 10 Marketing Trends of 2017

Top 10 Marketing Trends of 2017

Social media, specifically influencer marketing, has seen a giant rise in popularity amongst companies for its huge success in reaching audiences never before imagined with traditional marketing strategies. Here are the 10 most cutting edge online, social media and influencer marketing trends that marketers should explore...

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Facebook’s Camera Update Confirms That Snapping Is The Future

Facebook’s Camera Update Confirms That Snapping Is The Future

Facebook’s war on Snapchat is almost over with Facebook edging closer to victory. Just last week the social media giant launched the following three new and exciting features that must have Snapchat CEO, Even Spiegel, a little on edge: an in-app camera infused with filters, effects and masks...

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Why Brands Are Turning to Social Media Influencers

Why Brands Are Turning to Social Media Influencers

As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, their primary focus lies in researching new products and services online. Being addicted to social media, they also share their thoughts and experiences online, leveraging their powerful presence to either make or break a brand...

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The 7 Best Ways To Grow Sales Using Social Media

The 7 Best Ways To Grow Sales Using Social Media

According to Hootsuite, over 70% of decision makers use social media sources to obtain information prior to making a purchasing decision. As a result we are seeing a big change in traditional sales activities such as cold calling, inbound lead generation, networking, and other prospecting methods...

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How To Get Your Competitors' Social Followers

How To Get Your Competitors' Social Followers

Social media is a great way to share ideas, communicate with customers, get involved in discussions and promote yourself and your knowledge. Of course, it’s more effective if you have the right followers...

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Are You Guilty Of These Social Media Crimes?

Are You Guilty Of These Social Media Crimes?

Social media marketing makes it easier than ever to connect to thousands of potential customers, but winning the trust and interest of your audience isn’t always straightforward. These 8 common social media mistakes illustrate that many brands don’t understand the best practices of effective social selling...

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3 Ways To Get Customers Using Social Media

3 Ways To Get Customers Using Social Media

The biggest problem faced by businesses is also the simplest: how can we generate more customers? With billions of dollars invested into marketing strategies each and every year, companies are pouring vital time and resources into solving this problem; and often with limited success. Thankfully, in an era dominated by digital commerce, there’s no need to spend a fortune on marketing – thanks to the Social Sales Funnel...

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