Video content is seeing massive gains in popularity. Facebook and Instagram have made HUGE changes to their platforms to compete with Snapchat and YouTube in the online video space. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios.
The following are ways video marketing can help a business’s online presence.
Social media has become far more visual and interactive than websites for promoting businesses. Consumers and businesses are now more accessible to each other through posts, shares, and messaging.
By far the most attention grabbing change that social media has brought is the large influx of visual video content. In order to get the most out of social media, it is important to know which platforms are trending now:
Platforms called Stories are a great way for users to assemble their content into a single curated form that tells a story. Stories often offer timely content for a day and then get removed after 24 hours.
This form of content allows business to interact with customers, take customers on events, show off personality, and share the most exciting moments — all in real time.
How to get started? Search for examples of Instagram Stories and/or Snapchat Stories online, then search video editing tools and start experimenting. For example, use the Boomerang editing tool to capture content for Instagram, and then upload it as a story. Get a feel for how easy these tools are to use.
Having video on your website can build interest and give the website a professional flare.
Here are some examples of ways that videos can be implemented into websites for maximum results:
Videos embedded into homepages can quickly and effectively communicate information about the business through dialogue and/or visuals. This can be extremely useful for businesses that cannot easily communicate their products/services in writing.
This can make the business look impressionable and create more appeal, but be careful, as the wrong video can be distracting.
Here are two great examples:
How to get started? Consider placing embedded videos into your offerings. Wordpress offers some great options for integrating videos into websites.
Why video is great for SEO:
How to get started? Create a Youtube channel for your company. Video production quality is important so you might want to work with a professional company or agency if you do not have the right equipment and skills in house.
Emails have a limited time to sell an idea to customers. Short videos is a great way to make customers listen.
How to get started? Look at past email campaigns that have missed the mark and think about how they could be improved with video. Would you use people, make a slideshow, etc? Turn a written email into a script and make a video.
Video content is one of the biggest growing marketing trends! One of the most successful ways of utilizing video it to create helpful content.
There are a variety of ways to achieve this. Businesses can make informative how-to videos.
For maximum success, make sure the videos are:
How to get started? Answer the following questions:
There’s no doubt that video marketing represents a shift in philosophy around how to best appeal to consumers. It helps take engagement and brand communication to the next level. Videos not only increases the visual aesthetic of content, but they are also proven to increase consumer engagement and retention, which in turn helps brands more effectively influence consumer behavior.
For help with your video, influencer marketing, or social media marketing strategy, please reach out to us at firstname.lastname@example.org.
Steven Tulman is the CEO of Social Pulse Marketing Inc., a leading influencer marketing agency. He is a social media marketing and sales expert, and an entrepreneur with a passion for helping companies grow through effective online marketing strategies, improved sales performance, and overall customer experience.