The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward.
So what’s next in the world of social media marketing? For those looking to get the most out of their campaign, marketers will need to channel their efforts into live video, engaging influencers, and creating buzzworthy content. Let’s examine each one individually.
Video content has become an important avenue for social media marketers to reach their audiences. However, live streaming has proved itself to be an even more effective way to generate views. Studies show that people are watching live video three times more than pre-recorded videos on Facebook. The social media platform has even altered their algorithm to ensure live videos remain closer to the top in news feeds than pre-recorded content.
Videos have become imperative to marketing strategies, since they have a vastly greater organic reach than photo posts on most social media platforms. Also, live video takes things one step further by allowing your audience to engage with you directly. This makes live streaming an ideal platform for real-time Q&As, a great way to create brand advocates, and an effective tool to promote conversation about your product, service, and brand.
Social media platforms like Facebook and Instagram have made the ability to go live incredibly easy. However, there are still some crucial aspects to consider before you make your live stream debut:
Collaborating with an influencer has become one of the most effective ways to get a brand in front of a massive targeted audience. Influencers have proved themselves to be incredibly valuable to marketing campaigns, drastically increasing conversion rates and retention.
Considering the benefits that come with influencer marketing, it seems the only reason more businesses aren’t utilizing it is that they don’t know how or where to begin. Follow these tips to successfully secure and build a relationship with an effective influencer:
The convergence between content and social media is continuing to become more frequent. It’s important that your business is rolling out quality content for your social media strategy to be successful. Content that resonates with users will prompt them to share it, which will only work to increase engagement.
Analyze the engagement your content is generating to understand what your target audience is responding to. This will help you learn to develop content in the future that further parallels the audience’s interest. Content and the audience have a relationship where they inform and depend on each other, which becomes amplified in the vein of live streaming.
Quality live video content can be reworked into an array of future content options, including:
Change is inevitable when it comes to social media marketing. Social media platforms are perpetually under renovation in hopes to serve users with innovative and unique features that separate themselves from competition. To stay ahead of the digital curve, it’s crucial to always be looking forward and finding ways to take advantage of what’s coming next.
For help with your influencer and social media marketing strategy, please reach out to us at info firstname.lastname@example.org.
Steven Tulman is the CEO of Social Pulse Marketing Inc., a leading influencer marketing agency. He is a social media marketing and sales expert, and an entrepreneur with a passion for helping companies grow through effective online marketing strategies, improved sales performance, and overall customer experience.