BRANDS

Influencer Marketing Enables Brands To Form Meaningful Connections With Their Target Audience.

With our in-depth expertise and a full range of creative and technical services, Social Pulse Marketing helps brands like you achieve their organizational objectives and marketing goals through strategic influencer marketing campaigns and targeted social media buying.

OUR PROCESS

Influencer marketing provides endless opportunities for brands to connect with their target consumers in an authentic and engaging manner. Our process will help you capitalize on these opportunities.

At Social Pulse Marketing, we understand what’s important to you and your brand. We work with you to get an in-depth understanding of your organizational and personal objectives, brand messaging guidelines, target audience, and other marketing initiatives to then develop and execute a plan to help you reach your goals.

We break down our process into the following 5 steps.

DNA ANALYSIS

Understanding your brand’s DNA comes first in our playbook. We work with you to understand your brand’s goals, current and past messaging, and the detailed demographics and interests of your target audience in order to accomplish your goals, whatever they may be.

AUDIENCE SEGMENTATION

After DNA analysis is complete, we use that data to select key influencers to become your brand ambassadors on social media. These influencers will champion your brand’s message and engage their audiences (your target audience) in authentic ways to raise brand awareness, build consumer trust and loyalty, and influence buying behaviors.

CREATION & DISTRIBUTION

Content can be provided to us by your team or we will work with our influencers and content creators to develop engaging and viral-worthy content for your brand. Our influencers (your new brand ambassadors) will then strategically share your brand’s message across selected channels and engage with your audience.

PERFORMANCE ANALYSIS

As soon as your campaign launches, we begin tracking and analyzing key metrics as they relate to your goals and the campaign’s objectives. We proceed to refine the strategy and execution plan in real-time in order to maximize the ongoing performance of your campaign.

REPORT, REFINE, REPEAT

Once the campaign is over, Social Pulse interprets, benchmarks, and reports on the data collected to create a newly refined strategy for your ongoing and future marketing initiatives.

JUST SOME OF THE THINGS OUR INFLUENCERS CAN DO FOR YOU AND YOUR BRAND:

Influencer Network
  • Become trusted and loyal Brand Ambassadors
  • Identify and attract new consumers
  • Create original content (advertorials, videos, photos, story telling, etc.)
  • Share branded content
  • Scale brand campaigns and promotions
  • Represent and promote your brand at events
  • Interact with prospective customers
  • Share their brand experiences
  • Create powerful testimonials
  • Test and review products or services
  • And more

BENEFITS OF PARTNERING WITH SOCIAL PULSE MARKETING

The Social Pulse Marketing experience begins with your brand’s objectives and target audience in mind.

Raise brand awareness and grow brand equity

Connect and engage with your target audience through the power of influencer marketing combined with strategic social media buying.

Build customer trust and loyalty

As consumer activity online and on social media continues to grow, your brand needs to be where your audience is, delivering the right message and engaging them in conversation around your brand.

With the help of influencers who have already gained the trust of consumers, your message will reach and resonate with your target audience at the right time, at the right place, and through the right voice. Social Pulse Marketing will help you engage with your audience in ways that will enable new customers to trust you, while ensuring that current customers stay loyal to your brand.

Influence the buying behavior of your target audience

Your customers are heavily influenced by the opinions and narratives of those they trust and follow. In fact, more than 81% of consumers research products or services online before making a purchasing decision, and over 83% of consumers are influenced by the opinions posted by other consumers and social media influencers.

You as a marketer know that authentic content combined with a trusted and effective distribution channel can mean the difference between success and failure. Social Pulse Marketing works with our influencers to create and distribute content for your brand that resonates with your target audience and impacts their purchasing decisions. We select the most effective influencers to become long-term Ambassadors for your brand on social media resulting in an ongoing relationship being developed between your brand and your target audience.

Our unique influencer and social media marketing process will help grow your brand equity and add to your company’s bottom line.

Analyze results to refine your strategy in real-time

We believe that no marketing strategy starts out perfect. It takes experience combined with the gathering and interpretation of data and insights to evolve a strategy into perfection.

Social Pulse Marketing uses up-to-the-minute reporting tools to analyze all aspects of your campaign in order to refine and optimize it in real-time while the campaign is active. This ensures that you and your team get the most out of your influencer marketing.

OUR SERVICES

Social Pulse Marketing offers your brand a variety of influencer marketing and media buying solutions.

Strategy Development

Strategy Development

Let us create a tailored social media and influencer marketing strategy for your brand that integrates seamlessly into your overall marketing plan.

Content Creation & Distribution

Content Creation & Distribution

Allow our influencers and content creators to engage with your target audience using proven methods of content creation and distribution that authentically fit into their social streams. This authentic approach enables the influencers to effectively capture the attention of your consumers and influence their buying behaviors.

Social Media Buying

Social Media Buying

Let our team of experts develop and execute a highly targeted social media buying strategy to compliment your influencer marketing initiatives. Our unique capabilities will help you build stronger brand awareness and influence the behavior of more of your target audience.

Event Coverage

Event Coverage

Our influencers will attend your event and create authentic and engaging content using footage they capture onsite. Once they share this content with their fans on social media, we will deploy other key influencers to amplify the message through their social channels creating a viral effect around your brand and event.

Live Streaming, Photography & Videography

Live Streaming, Photography & Videography

We work with world class writers, directors, artists, influencers, and celebrities who are ready to shoot a professional commercial or produce a live stream on Facebook, Snapchat, Instagram, YouTube, and more, showcasing your product and endorsing your brand to millions of local and global fans.

Promotions & Reviews

Promotions & Reviews

We will strategically select influencers to endorse and showcase your products in creative and engaging ways.

Contests & Giveaways

Contests & Giveaways

Engage your fans with exciting contests and giveaways that are fun and easy to enter and will have your fans sharing their experiences with their family and friends. Social Pulse Marketing takes care of everything from conceptualization and design to execution and customer service.

Social Media Takeovers

Social Media Takeovers

To help increase shares, likes, followers, comments and overall engagement with your brand, we will pair you with social media influencers who can takeover your accounts during an event or promotion and engage with your audience by sharing engaging photos, videos, stories, and more, directly with your fans.

Social Product Sampling

Social Product Sampling

Take the traditional product sampling method to the next level. Allow our influencers to engage with consumers who are interested in sampling your products and who will share their positive experiences with their own online communities. Thus creating a viral, online word of mouth marketing effect.

SOME OF THE BRANDS OUR TEAM HAS WORKED WITH

Contact Info

Social Pulse Marketing Inc.

5050 Dufferin Street, Suite 214
Toronto, Ontario, M3H 5T5, Canada

179 Macdougal Street
New York, NY, 10011, USA

Office: 416.661.3322
Toll: 1.800.779.0226

Email: info@socialpulsemarketing.com
Website: www.socialpulsemarketing.com