Influencer marketing is more than just having influencers promote your brand on social media. It’s about building a team of trusted brand ambassadors who can reach your target audience and influence their behavior. The voices of influencers help brands shape the opinions of millions of people every day.
Social Pulse Marketing will work with your brand to assemble a team of influencers that will ensure your brand’s voice reaches and resonates with more of your target audience while shaping their opinions and producing measurable results for your brand.
Our influencers ensure that your brand’s voice reaches and resonates with more of your target audience in order to shape their opinions and have a tangible impact on your brand.
Successful influencer marketing often goes hand-in-hand with three other forms of marketing: social media marketing, media buying, and content marketing. The majority of influencer marketing campaigns have a social media component, whereby the selected influencers are expected to spread the message to their followers (your consumers) through their personal social channels. For an influencer campaign to be effective and produce the desired results, content creating and distribution needs to come off as authentic and powerful. We will work with you and our influencers to ensure that the messaging will have the desired result for your brand.
We understand the difference between real influence and audience size this is why Social Pulse works with your brand to determine the right team of influencers to help you achieve your marketing goals. We have developed deep-rooted relationships with influencers who have earned the trust of their audiences, and who not only have large followings and engagement rates, but also have true influence over their audiences.
Unlike other influencer marketing agencies, Social Pulse Marketing steps outside of the traditional borders and focuses on identifying and developing influencers into long-term Brand Ambassadors for your organization instead of one-off campaign-by-campaign influencers.
We work with you and your team to select the right influencers for your brand and target audience, and collaborate with them to develop high-impact content that gets delivered to your consumers through a variety of strategically chosen social channels that your customers spend their time on.
We use real-time analytics to measure results and continuously refine your campaign to ensure that we help you meet and surpass your goals. The data that we collect also helps us identify the influencers who would be best suited to become long-term Ambassadors for your brand.
With our in-depth expertise and a full range of creative and technical services, Social Pulse Marketing helps brands like you achieve their organizational objectives and marketing goals through strategic influencer marketing campaigns and targeted social media buying.
Influencer marketing provides endless opportunities for brands to connect with their target consumers in an authentic and engaging manner. Our process will help you capitalize on these opportunities.
At Social Pulse Marketing, we understand what’s important to you and your brand. We work with you to get an in-depth understanding of your organizational and personal objectives, brand messaging guidelines, target audience, and other marketing initiatives to then develop and execute a plan to help you reach your goals.
We break down our process into the following 5 steps.
Understanding your brand’s DNA comes first in our playbook. We work with you to understand your brand’s goals, current and past messaging, and the detailed demographics and interests of your target audience in order to accomplish your goals, whatever they may be.
After DNA analysis is complete, we use that data to select key influencers to become your brand ambassadors on social media. These influencers will champion your brand’s message and engage their audiences (your target audience) in authentic ways to raise brand awareness, build consumer trust and loyalty, and influence buying behaviors.
Content can be provided to us by your team or we will work with our influencers and content creators to develop engaging and viral-worthy content for your brand. Our influencers (your new brand ambassadors) will then strategically share your brand’s message across selected channels and engage with your audience.
As soon as your campaign launches, we begin tracking and analyzing key metrics as they relate to your goals and the campaign’s objectives. We proceed to refine the strategy and execution plan in real-time in order to maximize the ongoing performance of your campaign.
Once the campaign is over, Social Pulse interprets, benchmarks, and reports on the data collected to create a newly refined strategy for your ongoing and future marketing initiatives.
The Social Pulse Marketing experience begins with your brand’s objectives and target audience in mind.
Connect and engage with your target audience through the power of influencer marketing combined with strategic social media buying.
As consumer activity online and on social media continues to grow, your brand needs to be where your audience is, delivering the right message and engaging them in conversation around your brand.
With the help of influencers who have already gained the trust of consumers, your message will reach and resonate with your target audience at the right time, at the right place, and through the right voice. Social Pulse Marketing will help you engage with your audience in ways that will enable new customers to trust you, while ensuring that current customers stay loyal to your brand.
Your customers are heavily influenced by the opinions and narratives of those they trust and follow. In fact, more than 81% of consumers research products or services online before making a purchasing decision, and over 83% of consumers are influenced by the opinions posted by other consumers and social media influencers.
You as a marketer know that authentic content combined with a trusted and effective distribution channel can mean the difference between success and failure. Social Pulse Marketing works with our influencers to create and distribute content for your brand that resonates with your target audience and impacts their purchasing decisions. We select the most effective influencers to become long-term Ambassadors for your brand on social media resulting in an ongoing relationship being developed between your brand and your target audience.
Our unique influencer and social media marketing process will help grow your brand equity and add to your company’s bottom line.
We believe that no marketing strategy starts out perfect. It takes experience combined with the gathering and interpretation of data and insights to evolve a strategy into perfection.
Social Pulse Marketing uses up-to-the-minute reporting tools to analyze all aspects of your campaign in order to refine and optimize it in real-time while the campaign is active. This ensures that you and your team get the most out of your influencer marketing.
Social Pulse Marketing offers your brand a variety of influencer marketing and media buying solutions.